Agreed to make bad games, What the Hell is Titan Fall 58
by adminChapter 58: “Exceeding Expectations” Publicity and Marketing Discussion Meeting [Subscription Request]
2024-07-17 Author: Bulufen Warrior
Chapter 58: “Exceeding Expectations” Publicity and Marketing Discussion Meeting [Subscription Request]
The viewers were sweating!
‘Holy crap! That was intense!’
‘My dude, you sweating?’
‘Crap… the boss isn’t saying anything.’
‘Damn… Did the boss just get taken out?’
‘I can see the sweat on my screen.’
‘That’s too damn scary!’
‘Wait, who said horror games aren’t scary once you’re playing with others?’
‘Seriously, who knew Shengzi Ge was this twisted, using players to amplify the fear!’
‘Exactly, if it weren’t for Shu Ge’s photo, the boss wouldn’t have noticed the ghost on his back.’
‘The most important thing is that when the ghost appears, your teammates are useless, and they just raise your blood pressure.’
‘Hahahahaha, Shu Ge’s got a one-for-one deal, he straight up shocked the boss.’
‘This game is truly insane, not only is it scary, it’s also a friendship tester.’
‘Shengzi Ge has always had a knack for torture…’
‘He straight up broke the boss.’
‘…’
After a long pause!
In the sensory pod, A Yin’s trembling voice finally slowly rose:
“…Damn, did Nana set the sensory pod’s alarm threshold to the lowest?”
“How come I only felt a little thrill before the pod kicked me out?”
“I didn’t even have time to be afraid.”
“It’s really strange…”
As he spoke, A Yin stepped out of the sensory pod.
He leaned against the door, pretending to check the equipment.
The barrage of comments were full of boos —
‘Alright, boss, stop pretending, your legs are shaking and you’re still pretending to be tough, right?’
‘Your whole body is weak, but your mouth is still tough.’
‘You can brag, but can you stop trembling?’
‘Laughing, he’s scared to reconnect.’
‘Let’s just say your Tianjin Yin boldness isn’t much higher than Piao teacher’s, you only lasted five minutes.’
‘Viewers, understand, old man is getting old, he can’t handle the big stimulation.’
‘Alright, boss, stop fixing it, the pod’s gonna be fine, you’re gonna break it with your fixing…’
On the screen, the viewers’ ridicule was wave after wave.
A Yin couldn’t dare look back.
Too damn embarrassing!
His life’s achievements were ruined!
He originally thought it was just a horror game, and there were teammates, how could it be scary?
But who would have thought!
Gu Sheng could be this psychopathic!
He actually used the multiplayer setting in reverse, amplifying the players’ fear!
The most crucial thing was that the no-weapon setting was really deadly!
Especially when he stood there, watching the ghost slowly appear and approach, unable to do anything, the fear was almost breaking his physiological limits!
If jumpscare’s is a swift and brutal beheading, then Terror Phobia’s kind of horror is a slow, agonizing torture!
God knows!
When the little ghost was right in front of him, he almost pissed himself.
A Yin squatted in front of the sensory pod, trying to calm himself down.
“Whew—”
He took a deep breath, feeling his heart rate gradually calm down.
Just as he was about to stand up.
Suddenly!
A small hand landed on his shoulder!
“Little Yinzi! What are you doing sneakily?”
“Oh my god!”
A Yin shuddered all over!
He was scared to death by the child riding on his face just now, now suddenly hearing a child’s voice, he couldn’t help but have a bit of PTSD.
Turning his head, he saw that it was his little daughter, Yiyi.
“Ouch—”
A Yin covered his chest, almost fainted, bent down and touched his daughter’s head, whispering with a trembling voice:
“Daddy, Yiyi is working…”
“No… Hi…”
“Yiyi, Daddy is working, go play with Mommy.”
The sudden fright made A Yin stutter.
After speaking, A Yin couldn’t help but laugh.
The barrage of comments exploded instantly!
The viewers were laughing their asses off —
‘He couldn’t hold it back hahahaha’
‘Hahahahahahaha I’m laughing to the point of puking.’
‘So you’ve been letting Yiyi play for you all along?!’
‘Sure enough, this family can’t live without Yiyi.’
‘Hahahahahaha I’m laughing so hard I’m gonna call the cops downstairs.’
‘Yiyi: We’re both speaking our own language, you call me Dad, I call you Little Yinzi.’
‘I’m laughing so hard my Mom opened the door and asked if I was crazy.’
‘The live stream effect is maxed out hahahaha.’
‘Classic moment guaranteed.’
‘Daddy, Yiyi is working.’
‘I never thought a horror game live stream would be so funny.’
‘My assessment is –– strongly recommend!’
‘…’
After sending his daughter out of the live stream, A Yin looked at the barrage of hahas, feeling ridiculous and couldn’t help but chuckle.
But after this little episode, his fear had somewhat subsided.
In order to maintain his ‘Daring Yin’ title, in order to successfully lead the team to complete the mission, and even more importantly, to get revenge on A Cui.
A Yin bravely stepped back into the sensory pod!
However, when he reconnected to the game, he found that Shu Ge was also offline.
“Huh?” A Yin was a bit confused, and opened the intercom to ask: “Where’s Shu Ge?”
After a moment, Liuliu Jie’s shivering voice came from the intercom:
“After you went offline, Shu Ge thought it was safe and cried at your grave on the second floor, while he was fake crying, he also shouted ‘Captain Yin, you died so tragically, the evil ghost, take me with you too.’”
“Then what?”
“Then… he got his wish…”
After a two-second silence, A Yin let out a triumphant cry!
“Serves him right!!!”
…
A night of terror! A night of laughter!
For the various streamers, the new Terror Phobia was a challenge to their physiological limits.
The unprecedented horror format made their hearts race, the sensory pod alarm frequency almost became the background music of the live stream.
But for the viewers watching the live stream!
Yesterday’s live stream was too good!
After all, who wouldn’t want to see the streamers get scared out of their wits after making a bunch of bold claims!
Everyone said it wasn’t scary!
Everyone was scared to death!
In the blink of an eye!
The game’s first day of sales ended.
As night fell again.
At the headquarters of Zhongjing ArtJoy Technology Co., Ltd., Yan Sheng and his subordinates, the senior executives, all took their seats.
The meeting room was brightly lit.
On the projection screen, the bright red PPT cover had a line of golden text —
Terror Phobia Special Publicity and Marketing Plan Discussion Meeting.
“Everyone’s here,” Yan Sheng nodded:
“Thank you all for working overtime today, I’m sure you all know the situation, so I won’t go into details.”
As he spoke, Yan Sheng turned to the secretary who was looking down, nodding: “Secretary Li, let’s talk about the first day’s sales figures.”
“Okay.”
Secretary Li nodded and gestured for everyone to look at the PPT.
Then, he clicked the mouse, and the projection screen showed several different statistical charts:
“This is a summary of the 24-hour sales figures of Terror Phobia, compiled by the market department together with the data department,”
“For this key project promotion, we specially used the data department’s newly updated ‘Big Data Precise Positioning’ algorithm,”
“As you can see, our summary data not only includes basic sales figures,”
“But also includes data that the data department has specially sorted, such as ‘Player Demographic Portraits,’ ‘Player Geographic Distribution,’ and ‘Player Play Time,’ and eight other types of analysis charts,”
“The purpose is to precisely promote our key project, to the greatest extent, increase game sales, and make customers happy,”
“Now let’s start with the basic sales data…”
Not bad!
Since Shen Miaomiao acquired the ArtJoy X1 login rights for 150,000 yuan, Yan Sheng has been working hard to arrange the game’s publicity and marketing efforts.
At first, the company’s executives were somewhat confused about making Terror Phobia a key project.
But later, after Yan Sheng’s explanation, everyone understood —
Why did Golden Wind use a price far higher than the market price to purchase login rights from them?
The executives didn’t understand.
But Yan Sheng, who had been around for a long time, understood.
He knew that Golden Wind was still a small game company.
Counting everyone in the company, including the cleaning lady, there were only seven people, and one of them was a financial officer sent by Shen Capital.
This means they didn’t have a dedicated marketing department.
But a game needs publicity and marketing to sell big!
So, Little Shen (Shen Miao Miao) set her sights on the ArtJoy platform, wanting to ‘deeply cooperate’ instead of ‘outsourcing marketing’!
Let ArtJoy, who is experienced and has had pleasant cooperation experiences in the past, continue to promote their Terror Phobia, just like they did with Vampire Survivors!
Although this ‘deep cooperation’ looks similar to the private recommendation of the old-timers, it will affect the fairness of other game promotions to a certain extent.
But in reality, there are fundamental differences between the two.
The private recommendations of the old-timers didn’t care about the quality of the game, they just wanted money, and they were corrupt, which was against the company’s rules.
But ‘deep cooperation’ prioritizes game quality, it’s not about money, and the cooperation funds will be entered into the company’s accounts, which is one of the company’s operational policies.
In terms of strength, Golden Wind’s request for deep cooperation policy support is perfectly feasible, after all, the quality of each of their games is there, almost exempt from inspection.
But the problem is that Golden Wind is too small now, and they don’t meet the ArtJoy company’s deep cooperation partner standards yet.
So!
Little Shen used the double login fee to ‘hint’ Yan Sheng to give them a green light.
Yan Sheng is not a rigid, rule-bound guy.
He always believed that as long as the game is of high quality and beneficial to the company and the game industry, there’s no need to stick to company size.
Moreover!
In Yan Sheng’s opinion, this was also Little Shen’s encouragement and test for ArtJoy!
Why did Little Shen offer a login fee of 150,000 yuan, which just happened to be the same as the world-leading sensory pod company, Yunwei?
Why didn’t she offer 100,000 yuan? Why not offer one million yuan?
Wasn’t she telling him, Yan Sheng: Come on! I have great faith in ArtJoy! Make sure to become a sensory pod manufacturer that rivals Yunwei in the future!
And this investment is a test of your service!
Who is Little Shen?
She’s the princess of Shen Capital! Shen Wanlin’s daughter!
She’s encouraging and testing ArtJoy, doesn’t that mean that Shen Capital will also be interested in ArtJoy in the future?
This would be an unprecedented opportunity for ArtJoy!
If this time!
We can make Little Shen feel ArtJoy’s attentive service, and feel that this investment is exceeding expectations!
Then their relationship will be even closer!
This is what Yan Sheng desperately wanted!
After all! Besides relying on Shen Capital, Golden Wind also has a designer father!
Gu Sheng!
This kid is arguably the hottest rising star designer in China’s game industry!
He’s basically a walking money tree!
If ArtJoy can deeply bind with Golden Wind, then there will definitely be no shortage of blockbuster games in the future!
“With so many good things right in front of us, why would we let a duck that’s already in our mouth fly away?”
Yan Sheng said so.
After listening to this in-depth analysis, the senior executives all realized, praising Yan’s wisdom, and their initial confusion disappeared.
So!
This special discussion meeting came about!
“…According to the statistics, Terror Phobia’s first-day sales were 2,085 copies, with a total revenue of 93,800 yuan.”
Secretary Li reported.
Hearing this data, the meeting room filled with a rustling sound.
The executives all looked at the projection, some frowning slightly, some muttering, and whispering to each other.
“This data is a bit strange…”
“Yeah, 2,000 copies on the first day, which is already considered pretty good for this size game, but the total revenue…”
“Did they set the price too low?”
“Low, the price is already the lowest for a game of this size, but based on the quality of their game, they shouldn’t have set it so low…”
“Right, it’s probably too much to say it’ll sell for hundreds, but it should definitely sell for around 75…”
“Maybe they’re not confident in the sensory pod market for the first time, so they just directly set the price at the lowest point.”
“Hmm –– quite likely ––”
After some analysis.
Secretary Li then swiped the mouse again, analyzing the game from eight different perspectives.
It took a full half hour for the data analysis to come to an end.
Seeing that all the senior executives were thoughtful, Yan Sheng said:
“Okay, that’s basically all the data analysis, and it’s all very comprehensive,”
“Now, in terms of platform-level promotion, we’ve already done our best within the stipulated scope,”
“So, now it’s time for you all to brainstorm, how should we do extended marketing for this game to increase its sales.”
After pondering for a moment, a senior executive wearing glasses in the market department raised his hand:
“I suggest we start from the media aspect, and get professional game media to do some reviews.”
“Hmm, that’s a good idea,” Yan Sheng nodded: “Tell me more.”
The bespectacled senior executive nodded:
“Actually, generally speaking, game media won’t review games of this size, but Terror Phobia is different,”
“I watched the live stream, and I played it for about five minutes last night,”
“The overall experience can be described as refreshing,”
“It’s different from previous horror games, it’s not limited to jumpscares, but uses a deeper horror-building method,”
“I’m not a professional reviewer, so I can’t say much,”
“But I can be sure that this game is definitely worth a review, and the word of mouth will definitely not be bad!”
Upon hearing this, Yan Sheng and the senior executives all nodded.
Getting game media to do reviews is indeed a good marketing strategy.
After all, although reviews and news both belong to media promotion methods, the effects are vastly different.
The hype from news promotion is usually temporary, and it’s superficial and very shallow.
Often times, even if players see relevant reports, they just laugh it off and don’t care.
But reviews are different.
This is a deep experience evaluation of a game by professional media and professional gamers, which is generally considered authoritative and highly valued by players.
It can even be said that if a game gets high scores on major review websites, then its sales will definitely not be low.
“Little Li, contact the review websites later and ask them to help review Terror Phobia, in my name.”
Yan Sheng waved his hand, adopting this suggestion.
Then he continued to ask: “Anything else?”
As social animals, sometimes all we need is a leader.
With the bespectacled brother’s suggestion leading the way, the meeting room soon became lively —
“I think we can use our official account to do some Douyin promotion placements…”
“Should we have the tech department coordinate and create a sensory pod theme specifically for Terror Phobia, including interface style, breathing lights, etc., and offer it for free to players who purchase the game?”
“Can we do a time-played raffle? We can offer a sensory pod as a prize…”
“That’s a good idea, not only does it promote the project, but also promotes our own product…”
“Or this way…”
For a while, the meeting room was filled with voices, and everyone was brainstorming.
The extra 80,000 yuan.
For regular marketing methods, this money is nothing.
But for a game platform, especially one like ArtJoy, this money is simply too much to spend.
After all!
As one of China’s largest game platforms, ArtJoy is not necessarily influential, but they are well-connected!
They have countless resources and connections!
There are even some marketing channels that Yan Sheng doesn’t even need to pay for, he can just mention it and the other party will agree, as a favor!
A “value-for-money” marketing campaign was about to begin…
(End of Chapter)
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